How a bank or insurance company can win new clients with the help of AI services

How a bank or insurance company can win new clients with the help of AI services
17 December 2018

At the Fin Data Conference the Sales Director of oneFactor Vadim Tabakov showcased how AI services based on Machine Learning algorithms allow to profile the audience which are interested in banking and insurance products and target the relative advertising messages.

In today’s conditions of digital environment almost every director of development, marketing or sales faces the constant search for the answers to a wide range of issues, associated with them: how to measure the effectiveness of marketing campaigns, how to define a portrait of the relative audience and conduct a targeting campaign, how to select the optimal location for the client’s office, to measure the advertising campaign conversion at targeted actions and then to predict the demand and to affect the increase of sales.

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