According to oneFactor totally in Russia since the start of sales, the networks of mobile operators verified 41 thousand new registrations of iPhone: XS - 16 thousand and iPhone XS Max - 25 thousand, that is an amount of 0.03% of all smartphones in the country. Analytics was carried out using omnichannel media planning platform SmartIndex working on the data load on the network of mobile operators.
For comparison, last year for the first few days of sales of iPhone X, 25 thousand devices were registered in the networks of Russian operators (due to a deficiency of smartphones at the start of sales). That's about eleven thousand less than iPhone 8 in October and 31 thousand less than first registrations of iPhone 7 at the 2016 year.
Distribution of registrations iPhone XS / XS Max by cities:
Moscow - 37%
St.-Petersburg - 12%
Yekaterinburg - 2%
Rostov-on-Don - 1.7%
Chelyabinsk - 1.5%
TOP-3 cities with the highest share of iPhone XS Max of the total number of registrations of new smartphones Apple:
Tomsk - 83%
Novokuznetsk - 76%
Ulan-Ude - 75%
TOP-3 cities with the lowest share iPhone XS Max of the total number of registrations of new smartphones Apple:
Arkhangelsk - 21%
Vologda - 30%
Cherepovets - 31%
Among the buyers of iPhone XS / XS Max mostly are people previously owned smartphones iPhone X are estimated at about 24%.
TOP-ten smartphones, which previously buyers of iPhone XS / XS Max owned:
iPhone X - 23,89%
iPhone 7 - 22.39%
iPhone 6s - 7,75%
iPhone 8 - 6.98%
iPhone 6 - 6.70%
Apple - 6,38%
Samsung - 2,91%
Nokia - 0,68%
The average income level of the customer of iPhone XS / XS Max is about 130 thousand rub. per month, roughly equal to the cost of iPhone XS Max 512GB.
Buyers iPhone XS Max spend on communications by an average 2600 rub., that's on 13% more than the average checks of iPhone XS user. More than a half (~ 57%) iPhone XS / XS Max users traveled abroad during a year.
Among the buyers of iPhone XS women and men almost equal distribution between users. More men prefer iPhone XS Max - 54%, women - about 46%.
The main buyers of the new iPhone - are men between the ages of 18 before 35 years old, who use more than 30% of all new iPhones in Russia, while the share of this segment in the population of Russia is about 15%. New smartphones by Apple are also often chosen by women aged 18-35 years old that makes up to 26% from all users of iPhone XS / XS Max in the country.
As for young people aged 18-35, it was estimated that more than 56% use iPhone in the Russian Federation although their share in the population is about 26%.