Do you want to communicate with your customers in a highly effective way and get the most out of outdoor advertising? Entrust SmartIndex the management of your advertising campaign and the unique system, based on Artificial Intelligence and Machine Learning technologies, will allow you to effectively purchase and manage OOH and DOOH advertising in accordance with the needs of your company. The interactive web-interface of the media planner will make our services simple and convenient in use.
The unique system for purchase and management of outdoor advertising will greatly enhance the effectiveness of your advertising campaign. SmartIndex works on the basis of data on the load of mobile operators' networks, information from web-partners and data from mobile apps.
Any player of the outdoor market can use the service - from the operator to the end customer. SmartIndex works on different surfaces of outdoor advertising in all formats (OOH, DOOH) and at any location - from city-formats to super-sites.
Based on Machine Learning technologies, the service profiles the audience on a wide range of parameters in real time: sex, age, income, geolocation parameters and behavioral profiles. SmartIndex measures the real traffic and pedestrian flows, including passengers of cars and public transport. These capabilities of technology are especially important for city-formats, where pedestrians are the main audience. With the help of Artificial Intelligence, the service targets advertising messages to the given audience, which is currently in front of the advertising construction.
The oneFactor technology allows you to measure narrowly targeted audiences in accordance with the goals of your advertising campaign, for example, for sports fans of a certain club; regular taxi users; owners of a particular car brand, etc.
SmartIndex takes into account the seasonality variation of the audience of each advertising surface, measuring the data monthly during the year. Another advantage of the service is the considerable depth of the history: SmartIndex includes about 18 months of media measurements, which makes it convenient for market participants to switch to the new media measurement service.
In addition, SmartIndex has functions not only of expert definition of the target audience, but also of look-a-like modeling, which allows you to create the audience based on the given parameters using machine learning algorithms.
The service not only measures and targets the audience in real time, but also calculates the conversion to performance actions following the results of the advertising campaign: it determines the number of people who saw the ad, visited the outlet, downloaded the mobile application, converted into buyers, etc.