SmartIndex
SmartIndex

The unique system for purchase and management of outdoor advertising will greatly enhance the effectiveness of your advertising campaign. SmartIndex works on the basis of data on the load of mobile operators' networks, information from web-partners and data from mobile apps.

Any player of the outdoor market can use the service - from the operator to the end customer. SmartIndex works on different surfaces of outdoor advertising in all formats (OOH, DOOH) and at any location - from city-formats to super-sites.

Based on Machine Learning technologies, the service profiles the audience on a wide range of parameters in real time: sex, age, income, geolocation parameters and behavioral profiles. SmartIndex measures the real traffic and pedestrian flows, including passengers of cars and public transport. These capabilities of technology are especially important for city-formats, where pedestrians are the main audience. With the help of Artificial Intelligence, the service targets advertising messages to the given audience, which is currently in front of the advertising construction.

The oneFactor technology allows you to measure narrowly targeted audiences in accordance with the goals of your advertising campaign, for example, for sports fans of a certain club; regular taxi users; owners of a particular car brand, etc.

SmartIndex takes into account the seasonality variation of the audience of each advertising surface, measuring the data monthly during the year. Another advantage of the service is the considerable depth of the history: SmartIndex includes about 18 months of media measurements, which makes it convenient for market participants to switch to the new media measurement service.

In addition, SmartIndex has functions not only of expert definition of the target audience, but also of look-a-like modeling, which allows you to create the audience based on the given parameters using machine learning algorithms.

The service not only measures and targets the audience in real time, but also calculates the conversion to performance actions following the results of the advertising campaign: it determines the number of people who saw the ad, visited the outlet, downloaded the mobile application, converted into buyers, etc.

Increase in offline conversions of MediaMarkt outdoor advertising campaign
Increase in offline conversions of MediaMarkt outdoor advertising campaign
Increase in offline conversions of MediaMarkt outdoor advertising campaign
More info
Increase in coverage of outdoor advertising campaign of the international online taxi service
Increase in coverage of outdoor advertising campaign of the international online taxi service
Increase in coverage of outdoor advertising campaign of the international online taxi service
More info
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